Revenue Operations Specialist

ParentSquare is a rapidly growing Santa Barbara-based company that's changing the way schools and parents communicate every day. Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools.

Who we're looking for

As ParentSquare continues to scale, we are looking for a Revenue Operations Specialist to join our team, with a focus on Lifecycle Strategy and Automation. Reporting to the Revenue Operations Manager, this role will help shape how prospects and customers move through their journey with us and how our go-to-market teams respond along the way.

This person will own and evolve key parts of our marketing automation, SDR automation, and lifecycle management strategy. The right person for this role is both strategic and deeply operational. They are a strong HubSpot operator who can turn ambiguity into structure, partner effectively across teams, and design processes that scale without losing the human touch.

This role will include

Lifecycle Automation

• Partner with GTM stakeholders to evolve lifecycle stage definitions, transition logic, and governance across the revenue funnel.
• Map key moments in the prospect and customer journey and define what should happen at each stage.
• Create systems and workflows that make that journey visible and actionable.
• Strengthen lifecycle discipline, stage progression, and team handoffs.

Marketing Automation & Campaign Operations

• Build and optimize HubSpot workflows and automation that support lead routing, nurture, campaign operations, and follow-up.
• Partner with Marketing to operationalize new campaigns and motions in ways that are scalable, measurable, and aligned to real buyer behavior.
• Improve current motion follow-up so it reflects engagement, intent, and lifecycle context.
• Support the operational foundation for lead capture and follow-up across core marketing programs.

SDR Automation & Insight Enablement

• Partner with SDR leadership to design smarter sequencing and outreach motions.
• Reduce unnecessary manual work by creating better prioritization, clearer automation, and more meaningful signals for SDR action.
• Turn insights from conversational intelligence and other engagement tools into clearer signals for SDRs and leaders.

Process Design & Operational Improvement

• Identify gaps across go-to-market processes and recommend improvements.
• Partner with the Revenue Operations Manager to turn business needs into structured operational plans.
• Collaborate on lead scoring, routing logic, lifecycle health, and process adoption.
• Build repeatable playbooks, documentation, and operating standards.

Our ideal candidate will have

• 5+ years experience in Revenue Operations, Marketing Operations, or another closely related cross-functional go-to-market systems role.
• Demonstrated hands-on experience with HubSpot, including workflows, lifecycle management, lead routing, campaign operations, and reporting.
• A strong operational core paired with strategic judgment.
• Comfort working through ambiguity and helping define process where none exists yet.
• A bias toward relevance and clarity, not just efficiency.
• Interest in using engagement signals, communication patterns, and operational insight to improve timing, messaging, and coordination across the funnel.

The perks of working for us

You'll get your foot in the door as our company continues to grow. We're big believers in work-life balance and provide:

• Employer-paid health insurance (including dependent coverage)
• An employer-matched 401K retirement savings program from day 1
• Paid Parental Leave
• Stock options
• Health + wellness reimbursements
• PTO that increases each year
• 15 paid holidays, including your birthday!

As a fully remote team, we'll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.

We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The salary range for this role will be $70,000-$85,000, DOE.