Industrial Sales Specialist

About Roland Foods

Roland Foods, LLC, based in New York City, is an importer and distributor of high-quality specialty food products from more than 40 countries. Founded in Paris in 1934 and established in the U.S. in 1939, the Company provides customers with exceptional specialty foods, primarily offered under the Roland brand. The company sells its quality foods across the foodservice, retail, and industrial channels as well as internationally.

About the Role

Roland Foods is excited and committed to growing our Industrial Sales Team, and we are seeking an experienced and motivated sales professional to contribute to the overall growth of a defined customer portfolio with a focus on existing Industrial Manufacturing Accounts.

This is a quota-carrying sales position that will interact with customer leadership teams, category managers, and other decision-makers to drive account growth with a focus on generating incremental new business. This is a performance-driven role with revenue accountability for target accounts.

Location

Remote position based in the West Coast.

Responsibilities

Manage direct account business with tail customers (100% time/~100 customers)

• Direct account management with a focus on Food Manufacturers and Producers.
• Maintain strict adherence and metrics, ensuring each account is contacted via phone, email, or in person (as necessary) at least once every two weeks on a cycle.
• Consistently log activity with all customers under management (~4 proactive touches per customer per month).
• Conduct outbound new customer prospecting calls daily (5-10 calls).
• Coordination with Roland logistics and inventory control to effectively service customers; maintaining high service levels.
• Facilitate business review processes with current customers ensuring consistent contact and follow-up on new business opportunities.
• Create and maintain price locks and contracts with necessary customers in order to preserve/grow business.
• Utilizing Business Technology Reports/Data, drive business development activities of products with customers through education, building relationships, and traditional selling efforts.
• Support existing business and pursue new placement opportunities with the goal of creating incremental growth through direct and indirect selling activities.

Drive unit volume growth and execute organizational initiatives

• Support and promote the Roland Foods' brand through product training, targeted sampling, and customer-specific marketing.
• Document any and all activity around the customer for performance management, future internal growth, and ongoing reference.
• Run and facilitate activities within Account base to promote the Roland Foods' brand, including targeted promotional campaigns, sales meetings, and trainings.
• Participate in trade shows where appropriate.
• Execute recipe development and menu ideation.
• Introduce new products, enter sample requests, and follow up.

Key performance metrics

• Execution of industrial business plan to exceed net sales targets.
• Individual quota attainment for new opportunity wins.
• Individual quota attainment for strategic activity goals and benchmarks.
• Quantifiable achievement of self-defined personal goals.

Qualifications and Skills

Required

• 5+ years of prior account/sales management experience.
• 5+ years of experience in industrial, food, or ingredient sales, preferably in a quota-carrying role.
• Ability to perform consistent outbound prospecting and new business development.
• Background working with Food Manufacturers, Producers, Branded Manufacturers, Co-Packers, Meal Kits, or Commissaries.
• Proficiency using CRM tools, sales activity logging, and business intelligence/reporting tools.
• Ability to travel up to 25% required.

Preferred

• Willingness to participate in trade shows and customer-facing brand initiatives when needed.
• Experience collaborating with cross‑functional internal teams (Supply Chain, Logistics, Revenue Management, Marketing, etc.).
• Strong communication and presentation skills in front of groups of all sizes required.
• Organized, detail-oriented with strong technical writing skills required.

Salary Range

The base salary for this role will be $70,000 - $95,000. This role is bonus eligible.

Equal Opportunity Employer

Roland Foods is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.